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  • AndrewC

Top Trends for Co-Working in 2020



The last ten years have been staggering for the phenomenon of co-working. Back in 2010, only 21,000 people around the world could be classed as ‘co-workers’. Now, it is estimated that there will be 5.1 million co-workers by 2022. 


With the new year (and a new decade!) just around the corner, we thought now would be the perfect time to look ahead to how this industry looks set to shape-up in 2020. As more and more brands turn to flexible office space, staying ahead of the co-working trends is becoming increasingly essential for staying ahead of your competition.




1. The growth of Incubators as a business model.

There was a time when co-working was mainly for freelancers, hot-deskers and short-term office rentals. While the practice is still obviously great for such workers, it also looks as though an increasing number of other players are entering the co-working game.


One of the primary benefits of co-working is that you are surrounded by brilliant people doing something great of their own! And in some cases, those are the ones that help you boost your startup. In the case of Coworking/Incubators.


Having an incubator program in your coworking space, no matter how small it is, should always be an option worth assessing. At the end of the day, its an extra income and also a bet on your own people that they will reach their business goals and eventually hook you up with some brand recognition for your space.





2. The external meeting trend

Bookable meeting rooms are becoming increasingly popular, with 2020 set to see the highest number yet of meetings arranged at external locations. A report by Meetings Booker found that a growing number of businesses are booking externally particularly for full-day meetings, which make up 49% of room booking requests. 


It’s not hard to see why. There is a long list of advantages to booking external meetings, and scenarios where it is advisable to do so.


External meeting rooms provide high-tech, serviced spaces where any business can host and impress partners, clients, investors, and prospective employees. The variety promised by these spaces offers businesses the flexibility of duration, group size and even seated or stand-up meetings. 

As specialists in productivity-focused office design, you can be sure to expect a high standard of meeting rooms from co-working spaces.




3. The increasing variety of co-working providers

When co-working was a relatively new phenomenon, there wasn’t a huge variety in what you could expect. Obvious big, early players like WeWork dominated the industry, stamping their particular style onto the practice. That’s all well and good, but it is becoming abundantly clear that a one-size-fits-all never works when it comes to workplace productivity.

In recent years, co-working has seen a significant increase in diversity. Some offer specialist spaces focusing on co-working for a specific industry. Others prioritize catering for certain sizes of teams, for example, spaces designed primarily for freelancers or small groups of under 5. Then there is some that pride themselves on providing a female-centric atmosphere.




4. The growth of co-working in new locations

Co-working is no longer confined to London, New York, and other large metropolitan power-houses. In 2019, the number of co-working spaces registered outside of the UK and the USA climbed. India, Spain, and Germany, for example, have 841, 483 and 311 co-working spaces registered. 

Within the UK, you can expect to find co-working centers cropping up in the vast majority of cities and large towns. London, of course, continues to be the co-working capital of the country (if not, Europe too). However, co-workers no longer have to look to central, ‘conventional’ co-working locations, like Bank & Liverpool Street. Co-working business centers are emerging in previously untapped areas, such as Stratford, which continues to reap the benefits of the 2012 Olympics.

Another significant up-and-comer in the world of co-working is Dublin. Especially amidst the uncertainty of Brexit, many brands are turning to the Irish city for bases within the EU. It offers a high quality of life and a gateway to world markets that appeals to SMEs and established businesses alike. In line with this increase in Dublin business potential, the Dublin flexible workspace industry grew by 4,500 new desk spaces within 2019 (according to research by Click Offices), with further growth predicted for 2020.

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