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Interview with Dr. Alisha Wilkins, Founder of Hera Hub

Hera Hub is a coworking space and business accelerator where entrepreneurial women can create and collaborate in a professional, productive, spa-like environment. The platform provides members with connections to other business experts, access to educational workshops, and visibility within the community… thus giving them the support they need to be prosperous.

We interviewed the owner and founder of Hera Hub, who has been in the industry since 2019 and they already have several locations across America.

-What made you pick your brand's name?

Hera is the Greek Goddess of Women. Hera Hub is a shared workspace for women businesses, freelancers, consultants, and digital nomads looking for a productive spa-inspired coworking space that offers them a community.

-What motivates you to get up and continue what you do today?

Temecula is an area outside of San Diego in which a number of people moved to for affordable housing; but, still, commute down to San Diego. We are a bedroom community where 1/3 households commute. Many of the individuals who have started their own businesses in this area have done so to escape what came me 3 hours of the day on the road. However, they still want a community. My doctoral research on remote workers supports this.

-What seems to be the business problem or challenges that you have today? What keeps you awake at night?

Unfortunately, there have been so many mixed messages from our leadership about COVID that irrespective of what restrictions on stay-at-home orders are lifted. Until consumer confidence is built people simply aren't willing to venture out. So, while I have a community that proactively continues to support one another in its business goals getting them to physically return to the space is difficult. Mind you these are people or came in and became members DURING the pandemic who have paid b/c they wanted to be a part of the community but aren't coming in. So, I'm not complaining given that some coworking spaces have had people cancel their membership; but, it's also a bit insane that people would do that. But, it certainly speaks to the unique benefits of our space. We are more than just a building.

-How are your space and your members coping with this unprecedented situation?

In addition to providing coworking, we also provide business acceleration for our members; which has moved virtually. We've continued to keep some of our members engaged that way. Some have taken advantage of it while others have not. I completely get it though. It's hard to maintain a routine even form myself.

-Which actions did you do in order to remodel and prepare your space in order to keep your tenants and staff healthy?

We have a COVID protocol that members using the space must abide by; as well as a number of other measures in place to lower the risk of infections.

-How do your members find you today?

I engage in a lot of community outreach. Most of which has gone virtual as of lately.

How do you see the future? Give us your projection/analysis

I actually intend to hold the line as I believe businesses are realizing employees can perform functions at home and locating them in a building will reduce overhead; but, some will still want to have the opportunity to work in a space outside of their home and coworking fits that bill.

Check this amazing space at Hera Hub

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