We met with Andrew Schuh, the Marketing Manager of Enterprise Coworking for a very interesting talk about the industry and more.
How long have you been in the industry?
Andrew: "3 years!"
What motivates you to get up and continue what you do today?
Andrew: "To know I am involved in creating environments that empower members to achieve their goals. We are a smaller brand that is growing fast. With that comes brand evolution. Something that motivates me in growing a brand like this is to figure out how to provide new experiences while sticking to our brand initial brand pillars and who we really are."
What exactly are you trying to accomplish?
Andrew: "To create a brand known for driving success of businesses we harbor under our roof. We want a space known less for the "fluff" and more for the performance of businesses."
Where are you today in life/business and where you want to be?
Andrew: "In life, I would say I am still working toward who I want to be and I know where I'm heading. In business, I'd say I'm at the very start. Coworking is a young industry. Enterprise Coworking is a young business with a ton of potential and I plan on turning this brand into a respected and well-known name in Denver and the rest of the US."
What seems to be the business problem or challenges that you have today? what keeps you awake at night?
Andrew: "There's a lot of competition int he industry right now. Many big players are buying smaller spaces and consolidating. The challenge is sticking out and proving yourself as a diamond in the rough. We know we can offer better solutions, but the bigger players have larger budgets and more sophisticated tools. Finding creative solutions to drive leads is both part of the difficulty and the fun."
How did you pick your brand name?
Andrew: "Enterprise is a word we used both in the literal and figurative sense. For one, we are building an enterprise: a purposeful and difficult project achieved through the willingness and energy to achieve something great. In designing Enterprise, we designed our dream workspace. We have a parent company that is not unlike our member companies. Enterprise Coworking is a place that understands the needs of the entrepreneur, because that's who we are. We are entrepreneurs for entrepreneurs. An Enterprise for aspiring Enterprisers."
How do your members find you today?
Andrew: "Many of our members come from referrals. Others come from a mix of digital and grass-roots marketing. We also hold many events, often free to the public, that allows people to see the space and what we stand for. "